A distribution channel is more than a collection of firms connected by various flows;it is a(n) in which people and companies interact to accomplish individual,company,and channel goals.
A)multichannel system
B)vertical marketing system
C)complex behavioral system
D)added value chain
E)corporate marketing system

Question

Quizplus · Accepted Answer

A distribution channel is a complex behavioral system where various entities interact to achieve their individual and collective goals.

A Distribution Channel Is More Than a Collection of Firms