An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a(n)in the channel.
A)informational role
B)time- saving part
C)specialized role
D)disciplinary role
E)decisional role

Question

Quizplus · Accepted Answer

Each channel member typically has a specialized role and expertise that allows them to contribute to the overall success of the channel. For example, wholesalers may specialize in bulk purchasing and storage, while retailers may specialize in sales and customer service. By working together, each member can focus on their strengths and contribute to the overall efficiency and effectiveness of the channel.

An Advantage of a Channel of Distribution Over Selling Direct