conflict,which occurs between different levels of the same channel,is more common than conflict,which occurs among firms at the same level of the channel.
A)Wholesaler;retailer
B)Horizontal;vertical
C)Corporate;franchise
D)Contractual;corporate
E)Vertical;horizontal

Question

Quizplus · Accepted Answer

Vertical conflict occurs between different levels of the same distribution channel, such as between a manufacturer and a retailer or between a wholesaler and a manufacturer. This type of conflict is more common than horizontal conflict, which occurs among firms at the same level of the channel, such as between two retailers or two wholesalers. Therefore, option E, which distinguishes between vertical and horizontal conflict and identifies vertical conflict as more common, is the best choice.

Conflict,which Occurs Between Different Levels of the Same Channel,is More