Which of the following is an example of horizontal channel conflict?
A)managers of two separate Holiday Inns disagreeing over what constitutes poor service
B)disgruntled factory workers complaining about a small pay raise
C)United Airlines competing with Northwest Airlines for customers
D)the BMW dealership in Fort Wayne complaining that the BMW dealership in Indianapolis is situated too close
E)A and D

Question

Quizplus · Accepted Answer

Option A is an example of internal conflict within the same company, not horizontal conflict between competitors. Option B is an example of employee-employer conflict, not horizontal channel conflict. Option C is an example of horizontal competition and not horizontal channel conflict. Option D is an example of a dealer conflict, not horizontal channel conflict. The only option that describes horizontal channel conflict is Option E, as it involves a disagreement between two separate hotels under the same brand. The BMW dealership example is not an example of channel conflict, as both dealerships are part of the same distribution channel.

Which of the Following Is an Example of Horizontal Channel