Why is it important for manufacturers to be sensitive to the needs of their dealers?
A)Dealer support is essential to creating value for the customer.
B)Manufacturers have few legal rights.
C)Manufacturers cannot break commitments to channel.
D)Dealers can easily be replaced by third- party logistics providers.
E)Dealers have few legal rights.

Question

Quizplus · Accepted Answer

Dealers are critical to reaching the end customer, and their support is essential for creating value for the customer. If manufacturers do not consider the needs of their dealers, they may lose their support and ultimately lose access to customers. Thus, manufacturers need to be sensitive to the needs of their dealers to maintain strong relationships and ensure ongoing success.

Why Is It Important for Manufacturers to Be Sensitive to the Needs