Which type of distribution is used when the producer wants more than one,but fewer than all,of the intermediaries who are willing to carry its products?
A)exclusive
B)corporate
C)selective
D)intensive
E)administered

Question

Quizplus · Accepted Answer

Selective distribution allows the producer to select a limited number of intermediaries who are willing to carry their products. This allows for better control over the distribution process while still having a wider reach than exclusive distribution.

Which Type of Distribution Is Used When the Producer Wants