When a company is identifying its major channel alternatives,it should consider its choices in terms of of intermediaries.
A)types,breadth,depth
B)size,power,and profitability
C)capacity,creativity,profitability
D)power,cooperativeness,and location
E)types,number,and responsibilities

Question

Quizplus · Accepted Answer

The company should consider its major channel alternatives in terms of types, number, and responsibilities of intermediaries. This will help the company to determine the most suitable intermediaries for effective distribution of its products or services. Types of intermediaries can include wholesalers, retailers, agents, and brokers. The number of intermediaries will depend on the size and complexity of the market. Finally, responsibilities of intermediaries may include marketing, promotion, sales, distribution, and after-sales service.

When a Company Is Identifying Its Major Channel Alternatives,it Should