Price discrimination may be used to match competition as long as the strategy is temporary,localized,and .
A)defensive
B)offensive
C)private
D)published
E)used in all channels

Question

Quizplus · Accepted Answer

Price discrimination used to match competition should be defensive in order to prevent long-term negative effects on profitability and brand image. It should also be temporary and localized to specific regions or situations. Defensive pricing is a reactive strategy that aims to temporarily match or beat the competitors’ prices without significantly lowering overall margins. Offensive pricing, on the other hand, is a proactive strategy that aims to offer lower prices consistently to gain market share and drive out competition.

Price Discrimination May Be Used to Match Competition as Long