When amusement parks and movie theaters charge admission plus fees for food and other attractions,they are following a(n)_ pricing strategy.
A)skimming
B)optional- product
C)penetration
D)by- product
E)two- part

Question

Quizplus · Accepted Answer

The two-part pricing strategy involves charging customers two separate fees for a product or service. In this case, amusement parks and movie theaters charge an admission fee to get into the park or theater, and then charge additional fees for food and other attractions. This allows them to still earn revenue from customers who may not choose to purchase the additional items or attractions, while also attracting customers with a lower initial cost entry point.

When Amusement Parks and Movie Theaters Charge Admission Plus Fees