A challenge for management in product line pricing is to decide on the price steps between the .
A)various products in a line
B)product groupings
C)channel partners
D)product mixes
E)product lines

Question

Quizplus · Accepted Answer

Management must determine the appropriate price steps between the various products in a product line in order to ensure that each product achieves its intended positioning and to maximize profits for the overall line. This involves weighing factors such as cost, competition, consumer behavior, and the perceived value of each product in the line.

A Challenge for Management in Product Line Pricing Is to Decide