Among the following,a market- penetration strategy will likely be most effective with .
A)convenience items for which there is much competition
B)any specialty item
C)pharmaceuticals
D)an electronic device for which R&D must be recouped
E)a product manufactured in small quantities and distributed in limited areas

Question

Quizplus · Accepted Answer

A market-penetration strategy involves increasing sales of existing products in existing markets. In a highly competitive market, such as convenience items, this strategy can be effective in increasing market share by gaining customers from competitors. This is because the market already has an established demand for the product and the main challenge is to increase the company's share of that market.

Among the Following,a Market- Penetration Strategy Will Likely Be Most