Which of the following conditions would NOT support the use of a market- penetration pricing strategy?
A)Production and distribution costs will fall as sales volume increases.
B)The product's quality and image support a high price.
C)The market is highly price sensitive.
D)A low price would help keep out the competition.
E)A and C

Question

Quizplus · Accepted Answer

Market-penetration pricing strategy involves setting a low price to penetrate the market quickly and increase market share. If the product's quality and image support a high price, then the market is less price-sensitive, and a market-penetration pricing strategy may not be the best option.

Which of the Following Conditions Would NOT Support the Use