Refer to the scenario below to answer the following questions.
Quills,Inc.is a manufacturer of ballpoint pens,pencils,and stationery.The firm's primary distribution strategy is to sell in large volumes to office supply stores and large discount chains.Charles Powell,CEO of Quills,had hoped to manufacture and sell in large enough quantities that prices could be held low.However,in the first several months,the firm experimented with the price portion of its marketing mix in an effort to cater to a number of markets.
-By offering a set of pens packaged with stationery and matching envelopes,Quills is using .
A)price fixing
B)by- product pricing
C)dynamic pricing
D)optional product pricing
E)product bundle pricing

Question

Quizplus · Accepted Answer

Quills is using product bundle pricing by offering a set of pens packaged with stationery and matching envelopes. This pricing strategy involves packaging multiple products together and offering them at a discounted price compared to purchasing each item separately.

Refer to the Scenario Below to Answer the Following Questions