When product managers at Schwinn make decisions about which types of bicycle seats,handle bars,and saddlebags to offer customers on their bikes,they are engaged in _.
A)cost- based pricing
B)by- product pricing
C)captive product pricing
D)product line pricing
E)optional product pricing

Question

Quizplus · Accepted Answer

Product managers at Schwinn are deciding on additional features or accessories (like bicycle seats, handle bars, and saddlebags) that can be offered with the main product (bikes), which is an example of optional product pricing.

When Product Managers at Schwinn Make Decisions About Which Types