Trade or functional discounts are offered by manufacturers to .
A)other channel members that agree to exclusive distribution contracts
B)intermediaries such as financing institutions as a cost of doing business with them
C)the government market and other organizations that require bid proposals
D)channel members who perform tasks that the manufacturer would otherwise have to perform
E)consumers who earn a price reduction for buying in bulk

Question

Quizplus · Accepted Answer

Trade or functional discounts are typically offered to channel members who perform tasks that the manufacturer would otherwise have to perform themselves. For example, if a manufacturer offers a discount to a retailer for taking on the responsibility of displaying and promoting their products in-store, this is a trade or functional discount.

Trade or Functional Discounts Are Offered by Manufacturers to