Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass- market share.As a consultant,you should recommend a _ pricing strategy.
A)market- penetration
B)captive- product
C)loss- leader
D)market- skimming
E)zone

Question

Quizplus · Accepted Answer

Market-penetration pricing strategy aims to quickly gain market share by setting a low price for the new product. This will attract customers away from competitors and encourage them to try the new product. Johnson Boats' goal of quickly gaining mass-market share is well-suited to this strategy. It can be an effective way to rapidly gain market share in mature markets, such as the highly developed countries Johnson Boats is targeting.

Johnson Boats Wants to Introduce a New Model of Boat