A company that wants to emphasize the premium quality of its product and enhance the product's allure would be most likely to position its product on _ .
A)nonprice qualities
B)value prices
C)high prices
D)target costing
E)low prices

Question

Quizplus · Accepted Answer

By positioning the product on high prices, the company can create the perception of premium quality as customers often associate higher prices with superior quality. A high price point also helps to enhance the product's allure by making it appear exclusive and desirable.

A Company That Wants to Emphasize the Premium Quality of Its