Ryanair offers free flights to a quarter of its customers and rock- bottom prices to many of its other customers.Ryanair then charges for all extra services,such as baggage handling and in- flight refreshments.Which of the following best describes Ryanair's pricing method?
A)good- value pricing
B)image pricing
C)cost- plus pricing
D)high- low pricing
E)value- added pricing

Question

Quizplus · Accepted Answer

Ryanair's pricing method is best described as good-value pricing, where they offer low prices for the basic service (flights) and charge extra for additional services.

Ryanair Offers Free Flights to a Quarter of Its Customers