Which of the following is a customer- oriented approach to pricing?
A)break- even pricing
B)target profit pricing
C)customer value- based pricing
D)sealed- bid pricing
E)C and D

Question

Quizplus · Accepted Answer

Customer value-based pricing is a customer-oriented approach to pricing. It involves setting prices based on the perceived value customers get from a product or service. By using customer research and analysis, companies can determine the specific benefits that are most important to their target customers and use that information to set prices that align with the perceived value. This approach focuses on meeting the needs and preferences of customers while also ensuring that the company remains profitable. Break-even pricing (A) and target profit pricing (B) are more internally focused pricing strategies that do not directly consider customer preferences and values. Sealed-bid pricing (D) is a pricing approach used in bidding situations where prices are submitted in a sealed envelope and the vendor with the lowest price is awarded the contract. This is not necessarily customer-oriented pricing.

Which of the Following Is a Customer- Oriented Approach to Pricing