By pledging to be a leader in providing clean,renewable energy sources and developing products and services that help consumers protect the environment,Green Mountain Power competes successfully against "cheaper" brands that focus on more price- sensitive consumers.Green Mountain Power has the firm belief that even kilowatt- hours can be .
A)differentiated
B)value- based priced
C)represented by a demand curve
D)cost- plus priced
E)none of the above

Question

Quizplus · Accepted Answer

Green Mountain Power believes in providing clean, renewable energy sources and developing products and services that help consumers protect the environment, which is a differentiated approach. This allows them to compete successfully against cheaper brands that focus on more price-sensitive consumers. Therefore, the company does not follow cost-plus pricing or a demand curve for representing kilowatt-hours, making options C and D incorrect. Option B may partially hold true, but A is a more appropriate answer.

By Pledging to Be a Leader in Providing Clean,renewable Energy