involves attaching features and services to differentiate a company's offers and to support charging higher prices.
A)Value- added pricing
B)Cost- plus pricing
C)Pricing- down
D)Target pricing
E)Break- even pricing

Question

Quizplus · Accepted Answer

Value-added pricing involves attaching additional features and services to differentiate a company's offers and support charging higher prices. This pricing strategy is used to enhance the value of the product or service and provide additional benefits to customers, hence allowing the company to charge a premium price.

Involves Attaching Features and Services to Differentiate a Company's Offers