In ,price is considered along with the other marketing mix variables before the marketing program is set.
A)value- based pricing
B)price elasticity
C)cost- based pricing
D)variable costs
E)markup pricing

Question

Quizplus · Accepted Answer

Value-based pricing considers the perceived value of a product or service by customers before setting a price. It takes into account the benefits offered by the product or service and compares them to the prices of similar offerings in the market. Therefore, price is considered along with the other marketing mix variables before the marketing program is set.

In ,Price Is Considered Along with the Other Marketing Mix