Afia,a team leader in charge of customer relationship management,is planning strategies for improving the profitability of her firm's least profitable but loyal customers.She is also examining methods for "firing" customers in this group who cannot be made profitable.To which of the following customer relationship groups do these customers belong?
A)barnacles
B)true friends
C)strangers
D)short- term customers
E)butterflies

Question

Quizplus · Accepted Answer

Barnacles are loyal customers who are not profitable for the company. Afia is planning strategies to improve their profitability or considering firing them if they cannot be made profitable, which is typical of how companies handle barnacles.

Afia,a Team Leader in Charge of Customer Relationship Management,is Planning