In which of the following situations has a company most actively embraced customer- managed relationships?
A)American Airlines awards frequent flyer points to returning customers.
B)Best Buy distinguishes between its best customers,called angels,and its less profitable customers,called demons,stocking merchandise to appeal to separate groups of its angels.
C)Paige Premium Denim jeans provide a superior quality and a perfect fit.
D)Toyota develops a marketing presence on social networks and other online communities.
E)iRobot invites enthusiastic Roomba owners to develop and share their own programs and uses for the company's robotic vacuum.

Question

Quizplus · Accepted Answer

iRobot inviting Roomba owners to develop and share their own programs and uses for the company's robotic vacuum is an example of customer-managed relationships as it actively involves the customer in creating value for the product and strengthening the relationship between the customer and the brand. The other options, while they may involve elements of relationship-building or customer segmentation, do not necessarily involve the customer in actively managing the relationship.

In Which of the Following Situations Has a Company Most