At Gina's Nails,the posted policy is "Without our customers,we don't exist." Gina and her staff aim to delight each customer,and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied.Gina and her staff strive to make every customer a repeat customer.It is most accurate to say that instead of focusing on each individual transaction,Gina and her staff put a priority on .
A)attracting "butterflies"
B)partner relationship management
C)capturing customer lifetime value
D)enlisting customer evangelists
E)converting "strangers"

Question

Quizplus · Accepted Answer

Gina and her staff prioritize capturing customer lifetime value, which focuses on building long-term relationships with customers rather than just focusing on individual transactions. They aim to delight customers and offer discounts or extra services to keep them coming back and increasing their overall value to the business.

At Gina's Nails,the Posted Policy Is "Without Our Customers,we Don't