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Smart Advertisers Adapt Ads to Their Consumers' Thinking,and the Consumers

Question 18

Multiple Choice

Smart advertisers adapt ads to their consumers' thinking,and the consumers respond with favourable thoughts.This process is referred to as


A) the central route to persuasion.
B) the peripheral route to persuasion.
C) automatic persuasion.
D) the heuristic route to persuasion.

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