According to the text, which of the following is one of the hurdles a persuasive message must clear in order to change attitudes and behavioural intentions?

Question

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A persuasive message must clear all three hurdles - comprehension, belief, and memory - in order to successfully change attitudes and behavioural intentions. If the message is not fully comprehended or remembered, the desired behaviour change may not occur. If the message is not believed, the recipient may not see a reason to change their attitudes and behaviours.

According to the Text, Which of the Following Is One