You have been asked to design an advertising campaign urging people to use protection when engaging in sexual activity.To be most effective,your message should arouse
A) no fear.
B) a moderate level of fear.
C) a low level of fear.
D) a high level of fear.
Correct Answer:
Verified
Q51: Fear-arousing messages have proven potent in convincing
Q52: Physical appeal and similarity are two important
Q53: Which is more influential: reason or emotion?
Q54: Janis and his colleagues found that if
Q55: Well-educated or analytical people are _ responsive
Q58: What is the effect of a fear-arousing
Q58: When might you be more persuaded to
Q59: What route of persuasion do uninvolved audiences
Q60: Good feelings _ persuasion by: _ and
Q61: A highly discrepant message is least likely
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