Which of the following statements best summarizes the effect of a highly discrepant message on an audience that disagrees with it?
A) Discrepant messages cause discomfort in the audience, which then discounts all associated arguments
B) Discrepancy arouses audience attention and increases analysis and elaboration of the message, so it is accepted.
C) Discrepancy and credibility interact, so that the effect of a large or small discrepancy depends on communicator credibility.
D) None of these choices.
Correct Answer:
Verified
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