Several research studies have compared the persuasive influence of mass media versus face-to-face appeals, and found that people exposed to _________________ tended to experience the greatest changes in attitude and behaviour.

Question

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Several research studies have found that face-to-face appeals tend to be more effective in persuading people and bringing about changes in attitude and behavior compared to mass media or information brochures. This is because personal contacts allow for individualized messages and a two-way communication that can address concerns and provide immediate feedback, leading to greater persuasion and the formation of long-term relationships.

Several Research Studies Have Compared the Persuasive Influence of Mass