In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity.
A) relationship selling
B) cross-selling
C) value added selling
D) persuasive selling

Question

Quizplus · Accepted Answer

Cross-selling is the practice of recommending and selling additional products or services to a customer who has already made a purchase. If customers who buy product X also buy product Y, it presents an opportunity for cross-selling. Relationship selling focuses on building long-term relationships with customers, value-added selling emphasizes on providing additional value to customers, and persuasive selling aims at convincing customers to make a purchase.

In Marketing Transactions, the Fact That Customers Who Buy Product