In market-basket terminology, the ratio of confidence to the base probability of buying an item is called ________.
A) cohesion
B) support
C) confidence
D) lift

Question

Quizplus · Accepted Answer

The ratio of confidence to the base probability of buying an item is called lift. Lift measures how much more likely an item is to be bought together with another item compared to the probability of the first item being bought alone. It is a commonly used metric in market-basket analysis to identify meaningful associations between products.

In Market-Basket Terminology, the Ratio of Confidence to the Base