Which of the following statements is TRUE of social customer relationship management (CRM)?
A) Relationships between organizations and customers are unchanging.
B) Each customer crafts his or her own relationship with a company.
C) Sales managers can control what a customer is reading about a company and its products.
D) Customers who are likely to make the highest purchases are likely to receive the most attention.

Question

Quizplus · Accepted Answer

Social CRM acknowledges that each customer has their own unique relationship with a company, and it focuses on strengthening and nurturing those personalized relationships rather than treating all customers in the same way. Options A, C, and D are not true statements of social CRM.

Which of the Following Statements Is TRUE of Social Customer