The first phase in the customer life cycle involves ________.
A) sending messages to target audiences to attract customer prospects
B) attempting to win back high-value customers
C) converting prospects into customers who need to be supported
D) increasing the value of existing customers by selling more products to them

Question

Quizplus · Accepted Answer

The first phase in the customer life cycle involves sending messages to target audiences to attract customer prospects. This phase is focused on awareness and acquisition, aiming to draw potential customers' attention to the brand or product.

The First Phase in the Customer Life Cycle Involves ________