During which of the following phases of the customer life cycle do win-back processes categorize customers according to value?
A) customer acquisition
B) marketing
C) relationship management
D) loss/churn

Question

Quizplus · Accepted Answer

Win-back processes occur during the loss/churn phase of the customer life cycle, where efforts are made to re-engage customers who have stopped doing business with the company. Categorizing customers according to value helps in tailoring strategies to win back the most valuable customers first.

During Which of the Following Phases of the Customer Life