Bioplus Inc. has introduced a new anti-aging cream in the market with a price that is higher than those of similar products from its competitors. At which position should Bioplus Inc. include the price in its sales message?

Question

Quizplus · Accepted Answer

The price of the product should be mentioned later in the message after discussing the product's benefits. This approach would help to build up the value of the product in the minds of the customers before introducing the price. It is important to first explain how the product can benefit the customer and then reveal the price to emphasize the return on investment. This approach will be more effective in persuading customers to buy the product despite the higher price.