Which of the following statements does not pertain to non-comparative scales?
A)Noncomparative scales are often referred to as monadic scales.
B)Respondents using a non-comparative scale employ whatever rating standard seems appropriate.
C)Data must be interpreted in relative terms and have only ordinal or rank order properties.
D)Non-comparative techniques consist of continuous and itemized rating scales.

Question

Quizplus · Accepted Answer

Non-comparative scales allow respondents to evaluate an object or stimulus independently without comparing it to another. Thus, the data obtained can be interpreted in absolute rather than relative terms, and can possess properties beyond merely ordinal or rank order, such as interval or ratio level properties.

Which of the Following Statements Does Not Pertain to Non-Comparative