A ________ is a measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus objects.
A)semantic differential scale
B)Likert scale
C)continuous rating scale
D)Stapel scale

Question

Quizplus · Accepted Answer

The Likert scale is the measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus objects. A semantic differential scale measures the emotional meaning of words, objects, or concepts. A continuous rating scale allows respondents to rate a stimulus along a continuous scale of values, and a Stapel scale is a unipolar rating scale with 10 categories, ranging from -5 to +5, with no neutral point.

A ________ Is a Measurement Scale with Five Response Categories