Wal-Mart is: Powerful -:-:-:-:-X-:-:-: Weak
Unreliable -:-:-:-:-:-X-:-: Reliable
The above scale is an example of a ________ scale.
A)continuous rating
B)Stapel
C)semantic differential
D)Likert

Question

Quizplus · Accepted Answer

The scale described is a semantic differential scale, which asks respondents to rate something based on opposing attributes with a scale (in this case, powerful and unreliable on one end and weak and reliable on the other end).

Wal-Mart Is: Powerful -:-:-:-:-X-:-:-: Weak