Which of the following scales is not a type of comparative scale (Figure 8.2 in the text)?
A)semantic differential
B)constant sum
C)Likert
D)both A and C

Question

Quizplus · Accepted Answer

Semantic differential and Likert scales are types of attitude measurement scales but not comparative scales. Comparative scales involve direct comparison between objects or stimuli, whereas semantic differential and Likert scales measure attitudes or opinions on a scale without direct comparison to another object or stimulus.

Which of the Following Scales Is Not a Type of Comparative