If respondents are asked to allocate 100 points to attributes of a toilet soap in a way that reflects the importance they attach to each attribute,________ scaling is being used.
A)constant sum
B)q-sort
C)paired comparison
D)rank order

Question

Quizplus · Accepted Answer

Constant sum scaling requires respondents to allocate a fixed sum (in this case, 100 points) across a set of attributes based on their perceived importance. This type of scaling is ideal for measuring the relative importance of multiple attributes.

If Respondents Are Asked to Allocate 100 Points to Attributes