A ________ is a test marketing program conducted by an outside research company in field experimentation.The research company guarantees distribution of the product in retail outlets that represent a pre-determined percentage of the market.
A)Simulated test market
B)Partial test market
C)Controlled test market
D)Standard test market

Question

Quizplus · Accepted Answer

A Controlled test market is where an outside research company ensures the product is distributed in specific retail outlets that represent a set portion of the market, allowing for controlled field experimentation.

A ________ Is a Test Marketing Program Conducted by an Outside