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Marketing Research An Applied Orientation
Quiz 7: Causal Research Design: Experimentation
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Question 61
Multiple Choice
If in test marketing a new product,the researcher ensures that the product is positioned in the correct aisle in each store and obtains the right level of store acceptance and all commodity volume distribution,more than likely,the researcher used ________ to help control for extraneous variables.
Question 62
Multiple Choice
________ refers to an effect of testing occurring when a prior observation affects a latter observation.
Question 63
Multiple Choice
________ is a determination of whether the cause-and-effect relationships found in the experiment can be generalized.Can the results be generalized beyond the experimental situation and if so,to what populations,settings,times,independent variables and dependent variables can the results be projected?
Question 64
Multiple Choice
________ refers to an extraneous variable attributable to changes in the test units themselves that occur with the passage of time.
Question 65
Multiple Choice
All of the following statements are true about external validity except ________.
Question 66
Multiple Choice
Pretest-posttest control group and Solomon four-group designs are ________ distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.
Question 67
Multiple Choice
________ refers to an extraneous variable involving changes in the measuring instrument or in the observers or scores themselves.
Question 68
Multiple Choice
________ involves measuring the extraneous variables and adjusting for their effects through statistical analysis.
Question 69
Multiple Choice
________ result when the researcher is unable to achieve full manipulation of scheduling or allocation of treatments to test units but can still apply part of the apparatus of true experimentation.
Question 70
Multiple Choice
________ allow for the statistical control and analysis of external variables.
Question 71
Multiple Choice
________ is a measure of accuracy of an experiment.It measures whether the manipulation of the independent variables,or treatments,actually caused the effects on the dependent variable(s) .
Question 72
Multiple Choice
The one-group pretest-posttest is a type of ________.These designs do not control for extraneous factors by randomization.
Question 73
Multiple Choice
The one-group pretest-posttest design may be symbolized as O
1
X
2
O
2.
In this design,a group of test units is measured ________.
Question 74
Multiple Choice
________ refers to an extraneous variable attributable to the improper assignment of test units to treatment conditions.
Question 75
Multiple Choice
If the experimental design called for the respondents to be randomly assigned to one of three experimental groups and for one of three versions of a test commercial to be randomly administered to each group,this design would be using ________.
Question 76
Multiple Choice
Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time,and the dependent variable was measured in the two groups simultaneously?