In the context of the department store patronage project,analyzing store charge card slips to examine customer store credit usage behaviors is an example of ________.
A)mechanical observation
B)personal observation
C)content analysis
D)trace analysis

Question

Quizplus · Accepted Answer

Analyzing store charge card slips is considered trace analysis, which involves examining records and documents to gather information about behavior or patterns. It does not involve direct personal observation or content analysis of communication materials. It is also not considered mechanical observation, which involves using tools or instruments to collect data in real-time.

In the Context of the Department Store Patronage Project,analyzing Store