________ involves trained observers posing as consumers and shopping at company

Question

________ involves trained observers posing as consumers and shopping at company - or competitor-owned stores to collect data about customer-employee interaction and other marketing variables.(Choose the best answer. )
A)Personal observation
B)Structured observation
C)Mystery shopping
D)Contrived observation

Quizplus · Accepted Answer

This type of observation is called mystery shopping, which involves trained observers posing as consumers and shopping at company-owned or competitor-owned stores to collect data about customer-employee interaction and other marketing variables. Personal observation is a broad term that could refer to any type of observation done by an individual, structured observation refers to a specific method where data is collected using a predetermined set of categories, and contrived observation involves creating a specific situation to observe behavior.