Nielsen uses audimeters attached to television sets to continually record what channel the set is tuned to.This is an example of ________.
A)mechanical observation
B)personal observation
C)content analysis
D)trace analysis

Question

Quizplus · Accepted Answer

Nielsen's use of audimeters to record television channel tuning is an example of mechanical observation, as it involves using a device to automatically record data without direct human intervention.

Nielsen Uses Audimeters Attached to Television Sets to Continually Record