Which of the following advantages is the greatest advantage of observation methods?
A)If the observed phenomenon occurs frequently or is of short duration,observational methods may be cheaper and faster than survey methods.
B)The data obtained are reliable because the responses are limited to the alternatives stated.
C)Observational methods permit measurement of actual behavior rather than reports of intended or preferred behavior.
D)Coding,analysis,and interpretation of data are relatively simple.

Question

Quizplus · Accepted Answer

Observational methods permit measurement of actual behavior rather than reports of intended or preferred behavior. This is the greatest advantage of observation methods as it eliminates bias and provides accurate information about the behavior being observed. The other options are also advantages of observation methods, but not as significant as measuring actual behavior.

Which of the Following Advantages Is the Greatest Advantage of Observation