Often the amount of information generated while conducting qualitative research in social media can be rather limited.

Question

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Qualitative research in social media can generate a vast amount of information as it involves analyzing user-generated content such as comments, reviews, and posts. This type of research allows for in-depth exploration of a particular phenomenon, which can generate a large amount of data. However, the quality of this data may vary, and researchers may need to sift through irrelevant or inaccurate information to arrive at meaningful insights.

Often the Amount of Information Generated While Conducting Qualitative Research