Whenever a new marketing research problem is being addressed,________ research must be preceded by appropriate ________ research.
A)qualitative;quantitative
B)observational;experimental
C)quantitative;qualitative
D)experimental;observational

Question

Quizplus · Accepted Answer

Quantitative research involves collecting and analyzing numerical data. Qualitative research involves collecting and analyzing non-numerical data such as opinions, attitudes, and ideas. When starting out with a new research problem, it is important to first conduct qualitative research to better understand the problem, identify relevant variables, and develop hypotheses. This can then be followed by quantitative research to test those hypotheses and gather data to further refine the understanding of the problem.

Whenever a New Marketing Research Problem Is Being Addressed,________ Research