An interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner is a(n)________.
A)depth interview
B)projective technique
C)association technique
D)focus group

Question

Quizplus · Accepted Answer

This description is characteristic of a focus group, in which a trained moderator facilitates an unstructured conversation among a small group of individuals. Depth interviews are typically conducted one-on-one and involve a more in-depth exploration of an individual's thoughts and feelings. Projective and association techniques are specific methods for accessing and analyzing unconscious or emotional aspects of consumer attitudes and perceptions.

An Interview Conducted by a Trained Moderator Among a Small